Contrasting Social Media Counterprogramming Strategies for the Democrat Debate

The Democrats held their first Primary "Debate" (more of a candidate forum) at a Las Vegas casino. Most political pundits expected a snoozefest which lays a foundation to a Primary Coronation.

So that Republicans did not totally cede the news cycle to a progressive politics lovefest, a couple of Republican aspirants to the Oval Office took to Twitter to counter-program by chiming in on the process. It was a cheap way to gain attention and get the message out, going over the heads of the established media through the new media.

Donald Trump made headlines with his announcement that he would live tweet the event.  Former Governor Mike Huckabee (R-AR) also wanted to get in on the action.  The latter leader's sharing seems to epitomize his campaign thus far--  cornpone slung just to win attention.

Take some of the @GovMikeHuckabee tweets--

They seemed like stale standbys to get some yucks. But unlike Huckabee's two debate performances when he dished out canned ham, it seems that the self nicknamed "Duck Hunter" did actually seem to watch the Democrat Debate.

That being said, Huckabee tried to be funny rather than to score points with his big campaign themes. 


In contrast, Donald Trump tried to steal the spotlight by starting with his star-appeal schtick thru @realDonaldTrump tweets--

Trump used social media to leverage his message by retweeting others who echoed or enhanced his memes and campaign messaging, whereas Huckabee basically used Twitter as a platform to share his pre-scripted one liners.

However, it looked like Donald Trump was genuinely reacting to the debate.  His social media responses reinforced his campaign messages on immigration, Washington is broken, helping Veterans and Hillary's hypocrisy.

One indication that Trump was not totally rehearsed in his responses is a short missive "Good move by Bernie S." that has no reference point, hash tags or even Twitter handles.  Presumably, this was when Senator Bernie Sanders (Socialist-VT) said: "Enough with the emails already!".

On the one hand, Trump generated excitement with his social media participation in the Democrat Debates with authenticity, branding and passively marketing his message. On the other hand, Huckabee served up more cornpone which were groaners to political pundits but did little to advance his own message via social media.

With the revised qualifications for the CNBC debate, this might be one of the last servings of cornpone and canned ham from the Huckster.

Clinton EMails-- Not Just a Technological Glitch

MSNBC's Ed Schultz excused Hillary Clinton as being technologically challenged for not understanding that a person can have two email accounts on one device. Perhaps, but not exactly someone who confidently took the bridge to the Twenty First Century.

Nor was the Clintons' insistence on exclusively relying upon their own private email servers for official State Department business a thrifty technology decision. But the fact that these email servers were conveniently wiped clean when under federal scrutiny allows inquiring minds to wonder what electronic communications were being shielded. 

Is Hillary Clinton Just Technologically Challenged?

During Hillary Clinton's brief media appearance at the United Nations, President Obama's first Secretary of State claimed that the kerfluffle concerning Hillary's emails stemmed from the fact that she did not want to carry two smartphones to have two separate email accounts. 

Syncophants in the Lamestream Media, like MSNBC's Ed Schultz, sought to sympathize with Hillary's alibi by suggesting that older people are overwhelmed by technology.

The problem is that but a fortnight ago, Hillary Clinton admitted that she now  carries both an iPhone as well as a Blackberry.  So Special Ed's technologically challenged excuse both rings false as well as suggesting that the 67 year old Mrs, Clinton is not quite with it.

Hillary's assertion about not being able to have two email accounts on a smartphone seems silly to most Americans.  Of course, the matter is not the technological capability but control.  Personal emails on a work issued handset becomes the employer's property.  This is why many people dual fist cell phones. For federal functionaries, the standard was a secure phone provided by the government and an unsecure phone for personal emails. That is an inconvenient truth for Madam Secretary Clinton.

But how can Hillary plausibly posit being technologically challenged when the domain Clintonemail.com was established the day Mrs. Clinton's confirmation hearings for Secretary of State began in the Senate in 2009.  That sounds kind of suspicious for an official who is uncomfortable with technology.

As Mrs. Clinton questionably claimed that she had adhered to all controlling legal authority on preserving federal records, Hillary refused to surrender the server to an independent authority to vet the scrubbed email account as it contained emails from her and President Clinton.

While this press availability was meant to tamp down a scandal which was obscuring positive earned media for the Hillary 2016 proto-campaign. But the event may have multiplied the questions among ordinary Americans and intensified the political and legal pressures associated with Hillary emails.

h/t: Kevin Siers